As long as there has been an iOS App Store, Vanguard has had an app. As long as Vanguard has had an app, I’ve been its lead designer.
Vanguard’s mobile experience has 1.6M users and a 4.8 rating in the app store, but, it can do more.
We created personas, reviewed data, and conducted experiments.
We sketched, and designed….
…and designed, and tested.
In the end, it keeps coming back to three questions…
What do I have? How is it doing? Can I do better?